More ambitious

Within BID 2014-19, we will be exploring the appetitle within business to expand and enlarge the BID area significantly from 2019. 

The scale and scope of the current BID area may not meet the needs and expectations of the wider Reading business community over the coming years. The town centre, up to and beyond the IDR, including the station area and King's Road is developing with new commercial, office and residential buildings. 

Cities Outlook 2013 (Centre for Cities) highlights the impact of commercial floorspace as a key driver of economic growth in major UK cities. Reading is attracting considerable development and we will be looking to ensure the town maximises the opportunities available.