Backing the Business Improvement District

Why I love Reading Town Centre


‘The BID has boosted the image of Reading town centre as a great place to work, live and visit. By building on solid foundations of security, cleanliness, promotional activity and better links between businesses and like-minded organizations, we can grow Reading's regional reputation.’

Adam Jacobs, Owner, Jacobs the Jewellers


‘By playing an active part in the Business Improvement District, Sonning Flowers benefits from opportunities to promote our business and reduce our costs. We are proud to be contributing to a flourishing Reading town centre The BID has made a real difference to the town and allowed my business to get better connected in Reading.’

Mandy Alberry, Owner, Sonning Flowers

James Freeman.jpg

‘We know from the success of our transport business that Reading town centre is a thriving economy. Tens of thousands of people choose to work, shop and visit the town centre every day and the Business Improvement District has been instrumental in making Reading an ever more  positive and attractive place to be.’

James Freeman, Chief Executive Officer, Reading Transport Limited


‘The BID has been brilliant value for money for us. The BID has smartened the town centre up marvellously and does some very good things to promote Reading.’

Becky Ottery, Owner, Eclectic Games

Helen AW.jpg

‘One of the big benefits of having our offices here in central Reading is the little extras that the business improvement district gives to the town. Clean streets and floral decorations make a huge difference to the impression our clients take away – and I just love stepping out at lunchtime to discover Broad Street buzzing with people enjoying one of the regular events.’

Helen Waring, Director, Cream Design

Jacqui AW.jpg

‘In the hotel trade, first impressions are vital. Our guests are often business travellers who’ve had a long day in meetings and want to go out and relax with a meal or a drink. Reading town centre is clean, welcoming and most importantly safe, day and night, which means our guests are happy and enjoy their stay. Our repeat bookings speak for themselves. I’m convinced the extras provided by the business improvement district are one of the reasons our guests return again and again.’

Jacqui McMillan, General Manager, Novotel

Kevin AW.jpg

 ‘I think some people might wonder what the business improvement district does for Reading. I’ve been running a business in the town centre for over 30 years – long enough to remember how things used to be: dirty streets, no cardboard collections and a lacklustre feeling at Christmas. Today, things are great – the town looks and feels good and the streets are clean and safe. Christmas now is a real highlight of the year – the lights are spectacular, and the events make Reading feel quirky and unique. All of this equals more customers, and gives a great impression to anyone visiting the town.’

Kevin Little, Frosts Fishmongers


'The BID has brought so much to Reading over the past eight years. Many businesses will not remember Reading without Christmas lights and chewing gum free streets, but these are exactly the sort of services we stand to lose if we do not renew the BID.  The BID has provided the funding to ensure Reading is a good investment for business.'

Steve Belam, General Manager, The Oracle Shopping Centre


'The Reading Business Improvement District (BID) has had a positive impact on the town centre since its creation in 2005. Funding from the Reading BID, coupled with in-kind support from the Council, has created an attractive and vibrant heart to Reading, bringing benefit to town centre businesses, Reading residents, visitors and the many thousands of people who work in the area.'

Jo Lovelock, Leader of Reading Borough Council, Councillor


'The 2014-19 BID proposal contains an exciting programme to help maximise the safety and security of the public and staff working in town centre licensed premises at night time.'

Bill Donne, Owner, Monroe's Rib House


'The BID has raised the quality of the centre of Reading to the highest level. The town centre is cleaner, safer, busier and more successful as a result. The cardboard recycling service alone makes the BID great value for money for the businesses that take part.'

Andy Murrill, Editor, Get Reading