One of the most dynamic economies in the UK, Reading is at the heart of the south east economy, with pre-recession GVA predicted to grow at 3.5% per annum to 2026 (source Experian, Jan 2009). One of the five most recession-resilient ‘cities’ in the UK, according to the Centre for Cities, Reading has weathered the worst of the economic downturn and is emerging strongly. PWC/Demos rate it UK number city for economic success and well-being. Reading was also ranked 10th most attractive location for direct investment in Europe in the 2014/15 fDI Cities of the Future 2014 Awards. The FT's awards also rated Reading second best Small European City for business friendliness and in the European top ten in four other business categories.
A key factor in this success is its high–value knowledge economy, which is based on varied sectors but primarily the three Is - IT, Investment and Insurance. This is built around international blue chip investment and Reading is home to corporations such as Verizon Business, Cisco, Prudential, Symantec, Microsoft, Oracle and LogicaCMG, to name but a few.
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