Ambitious, energetic, inclusive and surprising-
that's Reading...
The Reading place brand was revealed for the first time in September 2007, at an event co-hosted by Sir John Madejski and Reading UK CIC.
The project to enhance Reading's image came about following research into Reading's standing as a destination, which found perceptions of the town falling far short of the reality.
Working with a team of marketing professionals from the worlds of development, retail, hospitality, local government and education, the first two phases of the Branding Project saw us working with top agency, EIG (now The Brand Union), to establish exactly what Reading meant to local people, and various stakeholders.
We worked with local company Indent to develop a brand identity, which established a clear verbal and visual personality for the town - one that conveys the range of qualities we are known for, as well as the quirky and unusual aspects we haven't previously promoted.
For details on how you can be part of the drive to support the Reading brand please contact Sue Brackley, using our contact form.
You can download an introduction to our brand guidelines here:
